Playboy has launched a new mobile app called Playboy NOW, which is completely safe-for-work. The app marks a strategic shift to make more content that mainstream America can feel comfortable sharing with their peers. Playboy Enterprises CEO Scott Flanders said that nudity is just an unnecessary attribute in today's media landscape. The company began seeing dramatic growth in users on its social media pages, mostly sharing and commenting on its non-nude content. The new app is a smart media play and has the potential for growth.